A diet high in calcium has been implicated as a probable risk factor for prostate cancer (17) in a harvard study of male health professionals, men who drank two or more glasses of milk a day were almost twice as likely to develop advanced prostate cancer as.
Based on andec's product, which is a high-calcium milk formula, management must identify the appropriate market segment for its company management must also repositioning its brand based on a swot analysis as well as its planned 4p's strategy so that it successfully penetrates the market and avoid more losses. It's not clear, though, that we need as much calcium as is generally recommended, and it's also not clear that dairy products are really the best source of calcium for most people while calcium and dairy can lower the risk of osteoporosis and colon cancer, high intake can increase the risk of prostate cancer and possibly.
Asia pac j clin nutr 200211(4):268-73 impact of supplementary high calcium milk with additional magnesium on parathyroid hormone and biochemical markers of bone turnover in postmenopausal women green jh(1), booth c, bunning r author information: (1)milk and health research centre, institute of food,.
Anlec hi-calcium milk executive summary the case at hand is indicative of what will happen to a brand if the marketer failed to do diligent market segmentation clearly, the brand manager of andec missed the opportunity with a product of such an enormous potential he priced his brand 15% higher banking on its high.