Abstract this paper's theme lies in the interaction between the organizational strategy and the environment of small companies and aims to analyze the relation between the scanning of environmental information, strategic behavior and performance as a research method, the survey-type quantitative approach was.
This paper reports on a study designed to explore the relationship between environmental scanning and business expansion strategies in the international hotel sector unit level perspectives on environmental scanning and business expansion strategies of trans‐national hotel companies (tnhcs) operating in china and.
Therefore a very new company in exporting arena needs to research the market environment of that country including the competitive phenomenon existing there regarding that lakme is a well-reputed brand that invests huge amount of financial resources in product development and product promotion it gives ads in. 1 demographic environment – population growth has a positive impact on fmcg industry as it creates more and more demand for fmcg industry products as india is the one of the largest economy in the world in terms of population there are many opportunities for fmcg products 2 population age mix – the population.
Environmental scanning is the ongoing tracking of trends and occurrences in an organization's internal and external environment that bear on its success, currently and in the future the results are extremely useful in shaping goals and strategies effective environmental scanning examines both quantitative and qualitative.
Lakme marketing strategy given to me as a case study changing lifestyle: migrating population & 23 environmental regulations: as per the norms of the government the company has to 24 market segmentation is a marketing concept which pest analysis fits into an overall environmental scan 1.